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Rajshri Media launches short video clips for mobile phone users

by Asfaq Tapia

Rajshri Media has launched Akbar Birbal Remixed, a series of short video clips designed for viewing on mobile phones. The short clips of three minutes duration each is currently available for Idea Cellular’s subscribers who have GPRS-enabled mobile phones. Rajshri Media is also in talks with other telecom operators for a similar deal.

by Asfaq Tapia

Rajshri Media has launched Akbar Birbal Remixed, a series of short video clips designed for viewing on mobile phones. The short clips of three minutes duration each is currently available for Idea Cellular’s subscribers who have GPRS-enabled mobile phones. Rajshri Media is also in talks with other telecom operators for a similar deal.

Rajshri Media also plans to make its short video clips available on TV, home video and FM radio platforms. According to Rajjat Barjatya, managing director, Rajshri Media, the company has invested about Rs 50 lakh in this project and is expecting a ten per cent profit in the first year.

Interestingly, while Idea Cellular’s customers are paying to download the short video clips of Akbar Birbal Remixed on their mobile phones, the same is available freely on the Rajshri Group’s YouTube channel. When asked to comment on this Rajjat Barjatya told AlooTechie that while the videos on YouTube are ad-supported and available for online view only, those on Idea Cellular’s WAP portal wap.IdeaFresh.com are ads free and can be downloaded on a mobile phone.

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