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Rajesh Bhatia appointed as president and country head of Neo@Ogilvy India

Former digital head of Cheil Worldwide India Rajesh Bhatia has joined as
the president and country head of Neo@Ogilvy, the performance marketing network
of Ogilvy & Mather India.

Former digital head of Cheil Worldwide India Rajesh Bhatia has joined as
the president and country head of Neo@Ogilvy, the performance marketing network
of Ogilvy & Mather India.

In his new
role, Bhatia will grow the agency exponentially with a clear focus on mobile
and e-commerce, reports afaqs. His agenda is two-pronged – to drive growth and
enhance the existing capabilities with an increased focus on e-commerce and
mobile.

Neo@Ogilvy, which was launched in 2006, provides innovative digital
media solutions across a global footprint. The agency has more than 40 offices
around the world; however, in India, it still is a small entity handling eight to
ten accounts currently.

Speaking on the appointment, Vikram Menon, president and country head,
OgilvyOne Worldwide India, told afaqs, “Rajesh has a track record of
starting off a small entity and growing it in stature and size. Therefore, he
is a perfect fit for Neo@Ogilvy. He understands the vision and ambition we have
for Neo.”

Commenting on his new role, Bhatia told afaqs, “Having spent two
decades around many facets of digital marketing, I firmly believe that
performance media, analytics and technology will lead the next wave of digital
evolution. These areas are defining, both at the client’s as well as the
agency’s side, how digital marketing is shaping. This has driven me to join
Neo@Ogilvy.”

Bhatia has over 20 years of experience spearheading and managing digital
transformations for marquee global brands in India. With his experience
spanning 360-degree marketing communications (Digital, CRM, Data &
Analytics, Direct, Activations, B2B), he has worked towards transforming
mid-sized traditional agencies into leading digital agencies (Havas Worldwide
4D, Cheil Digital).

According to the report, he was the brain behind Cheil India’s
transformation from being a large traditional creative and BTL set-up to a
‘digital first’ agency. He was also responsible for setting up Cheil Digital.
He was leading a team of 90 digital specialists across digital strategy,
digital creative campaigns, digital media, CRM and B2B, working on Samsung and
other newly acquired businesses.

Prior to joining Cheil, he was president – Havas Worldwide 4D (then Euro
RSCG 4D), where he set up and built the digital offering from scratch, and
turned it into one of India’s largest digital business in a short span of three
years. 

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