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Rajdhani Besan goes digital to promote its product online

Rajdhani Besan, a brand of Rajdhani Flour Mills (Rajdhani Group), has launched a digital initiative at fitho.in/rajdhanibesan to promote its product and reach out to women on the internet. To better engage with its customers, Rajdhani Besan has also launched its Facebook page and Twitter profile.

Rajdhani Besan, a brand of Rajdhani Flour Mills (Rajdhani Group), has launched a digital initiative at fitho.in/rajdhanibesan to promote its product and reach out to women on the internet. To better engage with its customers, Rajdhani Besan has also launched its Facebook page and Twitter profile.

According to Rajdhani Besan, this is the first fully digital campaign by any Besan brand to promote health benefits of Besan among Indians. Rajdhani Besan has further said that the launch of this digital initiative shows the company’s belief in the increasing presence of Indian women on the internet.

Chetan Jain, director, Rajdhani Besan, has said, “As Indian women are increasingly using the internet, we must be present in the digital space. So, we launched a digital initiative to increase our online presence and to create brand engagement through online, social media and other tools.”

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