Top News

Rajat Girdhar joins Madison Media as Business Director, Digital

Madison Media, which claims to account for about 10-15 per cent of total digital spends in India, has appointed Rajat Girdhar as business director, digital. The agency does digital work for clients like Airtel, Cadbury, McDonald’s, Levis, Britannia, Tata Tea, Bharti AXA, Spice Jet and Spice Mobile. Prior to joining Madison Media, Girdhar was senior manager, online marketing at MakeMyTrip.com.

Madison Media, which claims to account for about 10-15 per cent of total digital spends in India, has appointed Rajat Girdhar as business director, digital. The agency does digital work for clients like Airtel, Cadbury, McDonald’s, Levis, Britannia, Tata Tea, Bharti AXA, Spice Jet and Spice Mobile. Prior to joining Madison Media, Girdhar was senior manager, online marketing at MakeMyTrip.com.

Sam Balsara, chairman and managing director, Madison World, has said, “Digital has now become the focus area for most advertisers. Many agencies have set up independent digital agencies, but we at Madison believe that this expertise should reside within Madison media planners and buyers, given the importance of this medium in the coming years.” [Source: exchange4media]

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close