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Qwikcilver launches retail app ‘woohoo’

Gift card e-tailer
Qwikcilver has announced the launch of its new retail app woohoo. Woohoo is an
app that aggregates multiple payment options in a single platform, for
consumers to transact at various retail outlets.

By partnering
with India’s leading retail chains, brand partners and currency providers,
woohoo allows shoppers to buy using loyalty points, reward points, gift cards
and e-wallets.

Gift card e-tailer
Qwikcilver has announced the launch of its new retail app woohoo. Woohoo is an
app that aggregates multiple payment options in a single platform, for
consumers to transact at various retail outlets.

By partnering
with India’s leading retail chains, brand partners and currency providers,
woohoo allows shoppers to buy using loyalty points, reward points, gift cards
and e-wallets.

How it works:
woohoo app can be downloaded from the Google Playstore. The app would take your
mobile number and depending on the availability of the currency with an
individual one can enter the details e.g., e-wallets, Payback card, Hi Fives
etc onto the app. Following this, one can walk into a large brand store, or
even a local F&B partner store or logon to an online store like Myntra and
spend through woohoo app using virtual currencies. At the end of every
transaction a confirmation mailer is shared with the consumer confirming the
transaction.

Pratap T.P,
Co-Founder and Chief Marketing Officer at
Qwikcilver
, while commenting on the launch said, “Qwikcilver has always
strived to pioneer and drive technology powered innovations in India. The
consistent consumer adoption and 300% year-on-year growth in sales and
transactions is testimony to the trust and credibility that our robust
Qwikcilver technology platform and a passionate team has earned over the years
with India’s leading brands. woohoo Mobile App is an exciting innovation that
has been enabled by working closely with our strategic business partners. This
innovation would be an anchor to drive additional sales and footfalls for our
strategic partner stores with a novel and robust mobile app based shopping experience.
The woohoo App launch is all the more exciting for us as we are again
pioneering a new and uncharted path for consumers in the Indian mobile based
shopping environment.”

Highlighting the
attributes of woohoo, Mahesh Bhalla, President, Qwikcilver said, “woohoo
provides a unique platform to Retailers, Currency partners and Consumers. With
a single integration with woohoo, retailers can accept multiple currencies.
Similarly, woohoo allows currency partners like Oxigen wallet and Loyalty
points like Payback to be accepted across thousands of retailers. Most
importantly, consumers can use woohoo as the single app for their transactions,
be it buying in retail, having a meal in a restaurant, or buying a ticket
online. The best part is the consumer gets to choose where the money comes from
as they get the power of seamlessly managing transactions from multiple
wallets, gift-cards and loyalty points, all through their mobile phone.”

woohoo has
partnered with 50+ brands enabling access to 3000+ stores and portals’
including India’s leading retail chains, entertainment platforms, travel
partners and leading currency providers. Some of these strategic engagements on
the spend side include tie-ups with leading retail chains and brands like
Shoppers Stop, Lifestyle, Tata – Trent, Titan, Madura garments, Levi, Cafe
Coffee Day, Cleartrip, Myntra; While on currency side include Payback, MobiKwik
and Oxigen wallets.

Founded in 2008
by Kumar Sudarsan, TP Pratap and Bhaskar Vasudevan, all three alumni of BITS-Pilani,
QwikCilver provides backend technology for the gift card business of several
retailers including Shoppers Stop, Lifestyle, Westside and Croma. The company
which retails electronic and physical gift cards on its online site GiftBig,
also has on offer gift cards of Amazon and Flipkart.

In December
2014, Amazon led a
$10-million funding round in QwikCilver Solutions
for a stake believed to
be just under 15%. Existing investors Helion Venture Partners and Accel
Partners also participated in the fund raise of Bengaluru-based QwikCilver. 

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