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QuinStreet acquires Insure.com for $16 million

US-based online marketing services and technology company QuinStreet has acquired Insure.com domain name and related media assets for $16 million. Originally founded in 1984 as Quotesmith, Insure.com had purchased the domain name and website for $1.6 million in December 2001.

US-based online marketing services and technology company QuinStreet has acquired Insure.com domain name and related media assets for $16 million. Originally founded in 1984 as Quotesmith, Insure.com had purchased the domain name and website for $1.6 million in December 2001.

Insure.com has said that it will change its company name to Life Quotes and will continue its business under its Life Quotes and Consumer Insurance Guide brand names. The company has further said that it will rebuild under a new brand name and move from a content-based website to a transaction-based website.

“We have sold our Insure.com name and specified website content in a significant cash transaction that we think is in the best long-term interest of our shareholders,” Robert Bland, CEO, Insure.com, has said. “This transaction has other benefits to our shareholders and employees in that it will allow us to focus on our brokerage operation and insurance marketing businesses.”

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