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Quikr launches new brand identity with a new logo

Online classified portal Quikr today officially
launched a new company logo. The new logo reflects the evolution of the company’s business and enhancement of
users’ experience.

Online classified portal Quikr today officially
launched a new company logo. The new logo reflects the evolution of the company’s business and enhancement of
users’ experience.

According to the
company, the new brand identity symbolises its successful rise to market
leadership in the Indian classifieds industry and its transition into a platform
that has deep, verticalised offerings in large categories.  The evolution
of the company’s brand is also in sync with the evolution of Quikr’s users who
have high aspirations, and have increasingly started using Quikr across a variety of categories
such as cars, real estate, goods, services and jobs to fulfil these
aspirations.

Quikr’s new
slogan “Aasan hai badalna” reflects the sentiment of today’s India
and instantly connects with young, aspiring Indians who seek to change their
lives for the better. Quikr, with an easy to use platform, enables
consumers to buy, sell and find things that inspire change in their lives. The
company believes that change is essential and even the smallest of change has a
multiplier effect that can bring big positive changes in one’s life.

Commenting on the rebranding initiative, Pranay Chulet, Founder & CEO
of Quikr said, “At
its very core, our purpose as a company is to help our users achieve their
aspirations and hence enhance their lives. Our platform symbolizes the fact
that good things in life are easy to get. Whether people come to us to buy
something good or to sell something because they are buying something else, our
users always experience positive change when they come to us. Our new logo and
brand identity represents this change and the world of new possibilities that
comes with it.”

The company’s
new logo and brand identity were crafted by Alok Nanda & Company. Commenting on the launch of the new
logo, Alok Nanda, CEO of Alok Nanda & Company said, “We created the brand identity
and architecture system after engaging in an in-depth, strategic brand
repositioning exercise with Quikr. From a design perspective, the ‘Q’ in Quikr
is a designer’s dream and has been fashioned to suggest positive change in its
users’ lives. The logo retains the blue and green colours for which the company
is recognised and the new font is contemporary, yet sleek with a sense of speed
which is integral to the name Quikr.”

He added, “After
working with brands in banking, real estate, education, FMCG and healthcare,
it’s a pleasure to work with a billion dollar digital brand. The power of
Quikr’s new identity will truly express itself in the online, digital and
traditional media.”

Since the
company’s inception in 2008, Quikr has launched several product
innovations for buyers and sellers, such as the Missed Call service for new
users, Maximum Selling Price (MSP) to help users get the best price range for
their goods. Earlier this year, the company introduced Quikr Nxt, a messaging
based classifieds experiencing which became a resounding success due to the
numerous consumer benefits it offered, including user privacy, multitasking and
multimedia communication.

The company
claims to be used by over 30 million unique users a month. It is present in
1000 cities in India and operates in over 10 categories. Quikr’s investors
include Warburg Pincus, Kinnevik, Tiger Global Management, Matrix Partners
India, Norwest Venture Partners, Nokia Growth Partners, Steadview Capital,
Omidyar Network, Ebay Inc.

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