Top News

PVR digitizes the box office with Oxigen wallet

Oxigen Wallet
has entered into a strategic tie up with India’s biggest multiplex chain, PVR
Ltd. With this partnership the consumers will now be able to use Oxigen
e-wallet for a safe, secure and smooth mode of transaction through PVR website
and PVR app.

In the past
years, PVR has seen an inclination towards digitization among its patrons. It
is an endeavor to take the box office to the audience and make ticket
transactions hassle free. It also reduces the long wait in queues at the box
office.

Oxigen Wallet
has entered into a strategic tie up with India’s biggest multiplex chain, PVR
Ltd. With this partnership the consumers will now be able to use Oxigen
e-wallet for a safe, secure and smooth mode of transaction through PVR website
and PVR app.

In the past
years, PVR has seen an inclination towards digitization among its patrons. It
is an endeavor to take the box office to the audience and make ticket
transactions hassle free. It also reduces the long wait in queues at the box
office.

PVR envisions
converting a large part of their users who book tickets at counters into
digital customers using e-wallets and offer the patrons various options. With
this alliance also PVR and Oxigen anticipates to convert a large part of the
‘cash customers’ into ‘digital customers’ and empowers the existing digital
customers. One just needs to either download the application on their
mobile phone or log into PVR website or pay through Oxigen app.

Speaking about
the partnership, Ankur Saxena,
CEO, Oxigen Wallet, said, “This
association has opened gateways to a plethora of opportunities for both the
parties and works as an enabler to tap the unexplored market of ticket bookings
like never before. We are also designing appealing promotional offers for our
customers, which will be announced shortly, as a reward for their patronage.”

Gautam Dutta, CEO, PVR Ltd, said,
“With the increase in digital transactions among our customers, we have
taken one step further to provide them with another alternative through Oxigen
wallet. We are certain that Oxigen Wallet’s secure and cutting-edge technology
will significantly ease the process of booking tickets through our website and
app.”

According to a
statement issued by the company, the factor that drove the alliance was the
strong retail footprint of 1,30,000 outlets which Oxigen Wallet has in the
non-metro cities. It gives an edge to the PVR website and app with its strong
presence in the Tier 2 and Tier 3 cities that will help digitise the cash
transactions happening at the box office of the multiplex. 

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close