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Publicis Groupe to acquire majority stake in 2020Social

Publicis Groupe has agreed to acquire a majority stake in PR (public relations) agency 20:20 Media and social media consulting firm 2020Social. Post–acquisition, the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.

Publicis Groupe has agreed to acquire a majority stake in PR (public relations) agency 20:20 Media and social media consulting firm 2020Social. Post–acquisition, the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.

Founded in 1989, 20:20 Media employs more than 140 staff across its offices in Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Pune. 2020Social was established in 2009 by 20:20 Media founder Sunil Agarwal with offices in Delhi and Bangalore.

20:20 Media and 2020Social will each operate independently alongside MS&LGroup’s existing multi-discipline communications agency in India, Hanmer MS&L. The three agency operations will be united under the common MS&LGroup India brand.

Sunil Agarwal, managing director, 20:20 Media and 2020Social, and a member of MS&LGroup India Management Board, has said, “By joining an international network, we will benefit from access to insights, experts and training, and further strengthen our value to clients.”

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