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Publicis Groupe splits Solutions Digitas into Digitas India and Solutions India

Solutions Digitas has been split into two separate,
stand-alone companies — Digitas India and Solutions India. Digitas India will
specialise in digital creative, technology, strategic planning and CRM
services, Solutions India will deal with retail and experiential marketing
services. Kanika Mathur will head Digitas India as president, and will report

Solutions Digitas has been split into two separate,
stand-alone companies — Digitas India and Solutions India. Digitas India will
specialise in digital creative, technology, strategic planning and CRM
services, Solutions India will deal with retail and experiential marketing
services. Kanika Mathur will head Digitas India as president, and will report
to Vincent Digonnet, president of network operations, APAC, Digitas. Partho
Sinha will head Solutions India for the time being as its national creative
director, and will report to Kanika Mathur. Solutions was set up in 1995 and in
2005 it became a part of Publicis Group and in 2008, got aligned to Digitas.

“Our digital communication in India has reached a point
where it needs to be focussed in a specific and specialised entity, to deliver
the results expected by both our multinational and national clients,” said Digonnet adding “By officially declaring the purpose and focus of Digitas India,
we are further strengthening our network offering and establishing a clear
accountability to ourselves and our clients,” he says. Mathur adds that
the team expects a 30-40 per cent year-on-year digital spending growth in
India.

The two companies will continue to function
under the VivaKi agency portfolio, but with separate profit and loss statements
to account for, and separate set-ups and teams. According to Stephen Beringer,
president, Digitas International, this has been done because the market in
India is approaching a technology tipping point, and digital services will
increasingly become an in-demand expertise.

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