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Publicis Groupe acquires performance marketing agency Resultrix

Publicis Groupe has acquired Mumbai-based
performance marketing agency Resultrix. Resultrix has a footprint in India, Singapore, the UAE and the USA. Resultrix was founded in
2008 and employs over 100 specialists across its global offices in New Delhi,
Mumbai, Singapore, Seattle and Dubai.

Publicis Groupe has acquired Mumbai-based
performance marketing agency Resultrix. Resultrix has a footprint in India, Singapore, the UAE and the USA. Resultrix was founded in
2008 and employs over 100 specialists across its global offices in New Delhi,
Mumbai, Singapore, Seattle and Dubai.

Resultrix will operate as a unit within
Performics, under the name ‘Resultrix, a Performics Company’. Its founders,
Vidur Luthra, CEO, and Gulrez Alam, COO, will continue to lead the agency and
will report into Daina Middleton, Global CEO for Performics and Gareth Mulryan,
Managing Director of Performics, Asia Pacific.

The agency provides a full suite of
services including search engine optimization, search engine marketing, online
media, web-design, analytics, media buying, social media strategy, and mobile
marketing, with a differentiated set of performance-based business models.
Resultrix’s clientele comprises both international and local brands including: Corbis
Corporation, Max Bupa, Standard Chartered Bank, Airtel, Cleartrip, DBS Bank and
Emirates National Bank, among others.

Daina Middleton, CEO, Performics, said, “Clients
are demanding best-in-class specialized skills and seamless digital integration
at scale. Resultrix has an impressive track record as a leading search and
interactive services agency. Their highly sophisticated suite of digital
solutions perfectly complements our offering and will solidify our leadership
position around the world.”

Srikant Sastri, VivaKi Country Chair for
India, adds, “India promises huge growth potential and opportunities,
especially in the area of digital. This investment demonstrates our commitment
to developing our networks in fast-growing and important markets and sectors.”

Vidur Luthra, CEO for Resultrix comments: “We
were founded on the belief that digital advertising provides the opportunity to
disrupt the traditional media business models and this is a great opportunity
to join a network that is renowned for being at the forefront of the industry.
It allows us to realise our ambitions and leverage our skills, strengths and
experience across a larger group footprint which is of huge benefit to our
clients and teams.”

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