Top News

Printo acquires Lifeblob.com to increase its share in print services market

Printo, a chain of print and document shops, has acquired Bangalore-based Lifeblob.com, which specialises in online sharing and ordering of personalised photo products, to increase its share in the print services market.

Printo, a chain of print and document shops, has acquired Bangalore-based Lifeblob.com, which specialises in online sharing and ordering of personalised photo products, to increase its share in the print services market.

The Indian printing market is valued at $14 billion and is growing at 12 per cent per annum, with the digital printing industry growing by more than 40 per cent. In US, the printing industry is about 2.2 per cent of the GDP, but growth is almost nil. In China, the print and publishing industry has already reached 1.9 per cent of the GDP and is growing.

Retail industry observers point out that Printo uses retail as a primary channel for delivering its business services and the online expansion is part of a larger trend of brick and mortar industries going online. Printo’s customers are primarily small and mid sized businesses as well as consumers who are looking for an easy way to print a range of products – business cards, marketing collateral to personalised photo products.

“This (Lifeblob.com) is a wonderful technology created by an equally wonderful team and I thank them for choosing Printo over other suitors,” Manish Sharma, co-founder and CEO, Printo, has said. “The acquisition is also expected to result in greater efficiencies for product delivery at stores and significantly increase our ability to expand retail store reach and capture market share.”

Lalana Zaveri, co-founder and director, retail operations, Printo, has added, “Over the past year, we have been working with Lifeblob.com as their fulfilment partner and it is time that we made the bond stronger. This acquisition brings together one of the finest online photo merchandising platforms, together with the largest retail printing network in India and is a big step in our collective vision of making printing easier and accessible to our users.”

Lifeblob started in 2007 as a photo sharing service. In 2008, the company reportedly raised $1 million funding from Seedfund. In the same year, Lifeblob launched its social timeline interface that was used by companies like Sony Music to promote its artists. By the end of 2009, Lifeblob had around 4 million photos in its system and in 2010, the company shifted its focus to merchandising of personalized photo gifts to start building a steady revenue stream.

Founded in 2006, Printo currently has 18 stores in Bangalore and one in Hyderabad, and aims to build over 100 outlets in the next three years. The company employs over 200 people and is managed by a team of experienced professionals from industry segments such as retail, software, printing and manufacturing. According to Printo, its clients include companies like Infosys, Wipro, Microsoft, Fortis and Cafe Coffee Day.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close