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Price comparison app Voodoo raises $1 million from SAIF Partners

  • Delhi-based
    Voodoo Technologies, which owns and operates deals and price comparison app
    Voodoo, has raised $1 million in a seed round from SAIF Partners, the company
    said in a statement.
    • Delhi-based
      Voodoo Technologies, which owns and operates deals and price comparison app
      Voodoo, has raised $1 million in a seed round from SAIF Partners, the company
      said in a statement.
    •  
    • Image result for price comparison
    •  
    • The app was
      launched last week and the company claims to have over 1,200 downloads so far.
    •  
    • It will use
      the fund for team expansion and product development. Currently, the team
      consists of 10 people. It plans to hire 15 more people across operations and
      technology divisions by the end of December 2015.
    •  
    • The start-up
      was founded in July 2015 by Mohit Mittal and Vijay Simha Reddy, whose previous
      start-up Preburn was acquired by online recharge website FreeCharge in August
      2014 for an undisclosed amount.
    •  
    • According to
      Mittal, Voodoo is an automatic app and acts like a digital assistant, which
      would keep suggesting users the best options, even as they surf though other
      mobile apps such as Paytm, Jabong, Flipkart, Snapdeal, Amazon, Shopclues, eBAY
      and Myntra.
    •  
    • It
      integrates with all the apps on a customer’s device and curates deals, compares
      prices, gets coupons and gives recommendations for online shopping.
    •  
    • “You just
      keep using your phone the way you have always used, and Voodoo will
      automatically appear wherever it finds an opportunity to save your money, or
      time,” said Mittal.
    •  
    • The app also
      mines out all the coupons that are in circulation across a variety of apps and
      provides a quick way to apply for the coupons on the checkout page.
    •  
    • “Voodoo has
      taken a unique approach to offer a rich experience to mobile users across
      categories such as shopping, travel, cabs, food, etc. When we saw the product
      for the first time, we could immediately see its compelling value prop as
      consumers,” said Mukul Arora, principal, SAIF Partners.
    •  
    • Other price
      comparison sites available in the space are PriceDekho, Junglee and
      MySmartPrice.

     

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