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Pratham Books, Hindustan Motors win award for best social media case studies

Pratham Books’ Social Publishing Strategy and Hindustan Motors’ The Great Driving Challenge have won the award for best social media case studies, under the long term and the short term categories respectively, at IndiaSocial Case Challenge.

Pratham Books’ Social Publishing Strategy and Hindustan Motors’ The Great Driving Challenge have won the award for best social media case studies, under the long term and the short term categories respectively, at IndiaSocial Case Challenge.

Fastrack’s Fastrack Fans and Cleartrip’s Brand Travel Through Social Media were judged as the second and third winning case studies, respectively, in the long term category, while Dr Mani Children Heart Foundation’s Tweetathon and WWF India’s Earth Hour won the second and third awards, respectively, in the short term category.

IndiaSocial Case Challenge is an initiative of IndiaSocial and was undertaken in association with Impact and Blogworks. For the awards, IndiaSocial had invited entries from brands, organisations and media bodies in February-March 2010. In all, 37 entries were received for the challenge, out of which 27 were in the long term category, while 10 were in the short term category.

The entries were evaluated by a panel of judges that included Dina Mehta, co-founder and head of research, Mosoci; George Skaria, founder, ThoughtSpring; Kiruba Shankar, CEO, Business Blogging; Peter Griffin, editor, Caferati; Pradyuman Maheshwari, group editor, exchange4media; and Rajesh Lalwani, founder, Blogworks and principal coordinator, IndiaSocial. [Source: exchange4media]

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