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Prasanth Mohanachandran, Karl Gomes start a digital agency, AgencyDigi

Prasanth Mohanachandran, who recently put papers as executive director, digital services at Neo@Ogilvy and OgilvyOne, has joined hands with Karl Gomes, former national creative director, digital, Rediffusion Y&R, to launch a digital agency, called AgencyDigi.

Prasanth Mohanachandran, who recently put papers as executive director, digital services at Neo@Ogilvy and OgilvyOne, has joined hands with Karl Gomes, former national creative director, digital, Rediffusion Y&R, to launch a digital agency, called AgencyDigi.

According to sources close to the developments, AgencyDigi has already started its operations on May 7, 2010. AgencyDigi will offer creative services and media planning and buying to its clients. The agency also plans to specialise in unique offerings on digital TV and mobile.

AgencyDigi is based in Gurgaon, Haryana and also has its branches in Mumbai and Hyderabad. The agency plans to open two other branches in Bangalore and Kolkata in the next two months.

Mohanachandran had earlier launched his own digital agency eDeltaC Communications in 2000. The agency was later acquired by Ogilvy and was first renamed as OgilvyInteractive and then OgilvyOne-Digital.

Karl Gomes had joined Rediffusion – Y&R in November 2008. Prior to joining Rediffusion, Gomes was executive creative director, digital at Arc Worldwide / Leo Burnett. He has also worked at Tribal DDB India as national creative director. [via Afaqs]

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