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Prasanna Iyer moves on from Times Internet to Sociomantic Labs

Programmatic
display advertising solutions provider Sociomantic Labs recently announced the
appointment of Prasanna Iyer as commercial director for India. In this role,
Iyer will be responsible for driving Sociomantic’s revenues in India and for
building out the company’s Mumbai-based sales and services teams.

Programmatic
display advertising solutions provider Sociomantic Labs recently announced the
appointment of Prasanna Iyer as commercial director for India. In this role,
Iyer will be responsible for driving Sociomantic’s revenues in India and for
building out the company’s Mumbai-based sales and services teams.

Iyer joins
Sociomantic from Times Internet, where he served a dual role as head of
operations and general manager for advertising technology. During his tenure at
Times, Iyer was responsible for overseeing the operations that supported more
than five billion adverting impressions monthly, including both direct sales as
well as automated selling. With regards to programmatic advertising, he was
responsible for helping the group to dramatically advance its adoption of
programmatic advertising technologies, in turn enabling Times Internet to increase
its programmatic revenues using multiple supply-side platform partners across
different geographies. He was also instrumental in connecting the pipes for
Google’s programmatic direct to launch within Times Internet network, which
allows trading desks to execute premium buys on their guaranteed inventory

“Prasanna has
been a champion of programmatic since the early days here in India, and we are
thrilled to welcome someone of his experience as head of the Sociomantic India
team,” said Rohit Kumar, Sociomantic’s Managing Director for the Asia Pacific
region, to whom Iyer will report. “His deep-rooted expertise in digital coupled
with his sell-side understanding of the needs of India’s advertisers in a
rapidly changing industry will surely prove indispensable as we develop our
existing client relationships and continue expanding our customer base. Based on
the precedent set by his previous roles, I would expect that this cooperation
will lead to a dramatic increase in the overall footprint of programmatic
marketing in India.”

Prior to Times
Internet, Prasanna headed global publisher operations at Pubmatic, a
supply-side platform, and advertising technology company that enables online
publishers to sell their advertising inventory programmatically. Before
Pubmatic he worked in several management roles across industries ranging from
logistics to insurance, a diverse range of experience that ultimately led him
to the leadership role at Sociomantic.

“I’ve had the
chance to work with dozens of players across the ad tech landscape in my
career, and I can say with confidence that Sociomantic has a fantastic platform
— the strongest offering in the market,” said Iyer on his new role. “The Indian
marketplace is a digital giant, and one that is one at a tipping point when it
comes to the growth of programmatic. It is the perfect time to be in the Indian
programmatic business. I’m very positive about the company’s vision for growth,
the exceptional global leadership and the cutting-edge technology that will
enable us to deliver real-time value for Indian marketers.”

Iyer joins
Sociomantic during a period of rapid growth: in the past twelve months, the
company has launched operations in Turkey, Indonesia, Vietnam, Czech Republic,
and Taiwan, bringing its global presence to 21 offices worldwide serving
advertisers in over 70 countries.

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