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Pothi.com launched to enable writers self publish their books

Bangalore based Mudranik Technologies, a start-up founded by two IITians, has launched Pothi.com, an online self publishing platform that helps writers self publish their books in print without any upfront cost. The online store is currently live with around 20 books in English and Hindi.

Bangalore based Mudranik Technologies, a start-up founded by two IITians, has launched Pothi.com, an online self publishing platform that helps writers self publish their books in print without any upfront cost. The online store is currently live with around 20 books in English and Hindi.

Pothi.com lets authors upload the soft copy of their book. It gets listed in the online store at Pothi.com from where readers can order it. Pothi.com also takes care of the production and shipping of the book, and the profit is shared with the author.

According to the company, Pothi.com uses print on demand technology, where even a single copy of a book can be produced cost-effectively. Therefore, a book is produced only after an order has been placed eliminating the need to invest in printing a large number of copies.

“Internet has given people platforms like blogs and forums to express themselves. However, a book in print is still an indispensable form. It is something you can feel, read while lying down and gift to your loved ones,” Abhaya Agarwal, co-founder and director, Mudranik Technologies, has said.

“The idea of creating a self publishing platform for print had come to us, when I was trying to look for a way to publish my book of Hindi poetry,” recalls Jaya Jha, the other co-founder of the company, who quit her job at Google India to start this venture.

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