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Possible Worldwide appoints Kamal Krishna as Managing Director in India

Possible Worldwide, a global interactive marketing agency
formed through the combination of WPP Digital agencies Schematic, Bridge
Worldwide, BLUE and Quasar has appointed Kamal Krishna as its Managing Director
in India. Prior to this, Kamal Krishna was Head, Marketing at Smile Group’s BeStylish.com.

Possible Worldwide, a global interactive marketing agency
formed through the combination of WPP Digital agencies Schematic, Bridge
Worldwide, BLUE and Quasar has appointed Kamal Krishna as its Managing Director
in India. Prior to this, Kamal Krishna was Head, Marketing at Smile Group’s BeStylish.com.
In Febraury 2011, Possible Worldwide had named Harish Bahl as its Chief
Production Officer.

According to this Afaqs report, along with Kumar, Prashant
Shivankutty has also been named as the company’s Senior Vice-President,
effective June, 2012. The agency has also upgraded its creative and technology
capability and resource development.

Since 2008, Kumar has led WPP Digital’s key
business initiatives and accounts across Asia and Africa. In 2011, KK helped
launch BeStylish.com, an eCommerce retailer – and led marketing & tech
initiatives through two funding series’ and as many industry awards. Prior to
that, he founded Squad Digital, WPP’s first digital agency in Africa and led it
to become the largest agency across the region within its first year of
operations. Prior to WPP, KK had helped build and launch Publicis Groupe’s
Digitas India.

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