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Playboy launches ‘safe-for-work’ website TheSmokingJacket.com

Playboy Enterprises has launched TheSmokingJacket.com, which would contain none of the nudity that makes Playboy.com NSFW (not suitable for work). Instead, it will rely on humour to reach Playboy’s target audience, men 25 to 34 years old, when they are likely to be in front of a computer screen.

Playboy Enterprises has launched TheSmokingJacket.com, which would contain none of the nudity that makes Playboy.com NSFW (not suitable for work). Instead, it will rely on humour to reach Playboy’s target audience, men 25 to 34 years old, when they are likely to be in front of a computer screen.

TheSmokingJacket.com, named after one of Playboy founder Hugh Hefner’s favorite pieces of clothing, will dip into the Playboy archives with photographs like those from the 1983 Playmate Playoffs, in which bathing suit-clad women competed in games such as a tug-of-war.

“A lot of our audience logs on (to Playboy.com) after work and we saw that we were missing a golden opportunity to reach guys when they are online the most: when they are sitting at their desk, not working, sending emails to their friends,” Jimmy Jellinek, editorial director, Playboy, has said.

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