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PlanetRadiocity launches integrated e-shop for collectibles

Radio portal Planetradiocity.com,
has entered the e-commerce space by launching an integrated e-shop for users.
The portal has partnered with Shemaroo, OK! Listen, Engrave and Clean Planet shop
to sell CDs/ DVDs, posters, autographed merchandise, eco-friendly clothing and
special collectibles.

The company claims indie-music
fan-base amongst college-goers and young professionals has led to a surge in
demand for such merchandise.

Rachna Kanwar, SVP and Business
Head, Digital Media and New Business, Radio City 91.1 FM, said, “The launch of
the ‘music e-shop’ adds a new dimension to PlanetRadiocity. We have been long
vying the music e-commerce space and hope to achieve the same success as we
have with all our efforts in the past. The aim is to consolidate the bond that
the listeners share with their favorite music and fulfill the aspirations of a
die-hard music lover. The merchandise available on the website truly defines
the attitude of an ardent music lover.”

Currently, ecommerce players like
FlipKart, SnapDeal, RediffShopping, KyaZoonga offer online music CDs and DVDs. But
PlanetRadiocity offering differs as it offers curated music.

In
June this year, the portal has launched mobile app on Android and iOS that features various shows and
features like indie music stream, Radio City Freedom and humour capsules Babber
Sher, exclusive videos and interviews.

It has also launched its first regional web radio stream,  Radio City Tamil recently.

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