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PKBS (SecondShaadi) launches auto portal Gaadi.com

Pahwa Knowledge Based Services, a consumer internet company that owns SecondShaadi.com, has launched an auto portal Gaadi.com. PKBS was recently in news for successfully selling its social networking site Desimartini.com to HT Media’s wholly-owned internet subsidiary Firefly eVentures.

Pahwa Knowledge Based Services, a consumer internet company that owns SecondShaadi.com, has launched an auto portal Gaadi.com. PKBS was recently in news for successfully selling its social networking site Desimartini.com to HT Media’s wholly-owned internet subsidiary Firefly eVentures.

According to PKBS, Gaadi.com seeks to help users in researching for a car and get in touch with the dealers closest to them. The website would also let users apply for car financing and get insurance for their car. Gaadi.com claims that it can also recommend a car for users based on a short list of questions.

Gaadi.com hopes to attract 30,000 unique visitors a day to its platform in a period of three months. “Once we get to a stage where we influence a significant number of users in their choice of a purchase, we can get car manufacturers to advertise with us. There are other revenue sources such as lead generation for finance and insurance and for lead generation to dealers,” Vivek Pahwa, CEO, Pahwa Knowledge Based Services, has said.

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