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Pizza Hut iPhone app generates $1 million in sales

Pizza Hut claims that its app for the iPhone and iPod touch with ordering functionality has generated more than $1 million in sales. The US-only iPhone app was introduced three months ago. According to Pizza Hut, each time a user orders using the application they get 20 per cent off their entire order.

Pizza Hut claims that its app for the iPhone and iPod touch with ordering functionality has generated more than $1 million in sales. The US-only iPhone app was introduced three months ago. According to Pizza Hut, each time a user orders using the application they get 20 per cent off their entire order.

“We are extremely excited here about the explosive growth we have seen with our iPhone app since its launch three months ago — $1 million in sales is pretty substantial for an iPhone app,” Bernard Acoca, senior director of digital marketing at Pizza Hut, Dallas, Texas, has said.

Pizza Hut claims that the application is approaching one million downloads. The application uses iPhone and iPod touch features such as the multi-touch user interface and accelerometer with the goal of making the ordering process for each individual menu item a customized experience, reports Mobile Marketer.

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