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Perform Group portal Goal.com partners with Times Internet to drive growth in India

Goal.com,
a Perform Group portal, today announces a strategic partnership with Times
Internet, digital arm of The Times of India Group, for delivering worldwide
content.

Goal.com,
a Perform Group portal, today announces a strategic partnership with Times
Internet, digital arm of The Times of India Group, for delivering worldwide
content.

Through
this partnership, Goal is set to continue its significant growth in India,
leveraging Times Internet’s 100 million monthly unique users. Perform and Times
Internet will collaborate in creating a unique blend of local and international
football coverage and reinforce Goal’s status as the leading global and
regional football site.

As
part of the collaboration, Times Internet will have exclusive rights to the
Goal brand in India and will drive local commercialization of Goal across both
desktop and mobile. Perform will continue to leverage the Indian edition for
key regional and global partnerships.

Puneet
Singhvi, Business Head, Times Global Partners (TGP) said, “We are really
excited about this partnership and adding the key vertical of sports to the TGP
portfolio. The partnership with one of the largest global football sites gives
us an ideal platform to build a strong destination for the rapidly growing base
of soccer enthusiasts in India.  We aim
to use this partnership to evangelize the sport and make it more mainstream. We
also look forward to working with Indian and International advertisers to roll
out sponsorship and other advertising opportunities for this sought after and
affluent audience segment.”

James
Peel, EVP Media Asia-Pacific for Perform Group said, “Goal’s partnership with
Times Internet and the Times of India property is an incredibly exciting
development in the growth of Goal, both locally in India and regionally. Not
only does it reinforce Goal’s standing as the leading football property
globally, but leverages a time of unprecedented interest in Football in India.
Times of India is the leading digital publisher in India and, combining Goal’s
unique IP and content with India’s largest online audience, we will deliver a
range of unique and compelling digital advertising opportunities for brands and
advertisers.”

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