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PepsiCo’s Rishi Dogra joins Babajob.com as CMO

  • Babajob.com, a Bengaluru-based job portal catering to the
    blue-collared and grey-collared market, has appointed former PepsiCo official Rishi
    Dogra as its chief marketing officer, a newly created role in the company.
  •  
    • Babajob.com, a Bengaluru-based job portal catering to the
      blue-collared and grey-collared market, has appointed former PepsiCo official Rishi
      Dogra as its chief marketing officer, a newly created role in the company.
    •  
    • Image result for babajobs
    •  
    • The appointment comes at a time when the company is
      expanding its presence in India, and the user base is witnessing a “rapid
      growth of 116.7 per cent yearly”, since 2012.
    •  
    • As the CMO, Dogra will lead end-to-end marketing for
      Babajob, with a focus on building new marketing capabilities in line with the
      overall transition and expansion of business. He will also manage teams
      responsible for conducting multi-channel marketing campaigns, to provide
      compelling value propositions and market-specific solutions, while
      simultaneously strengthening partnerships with existing clientele.
    •  
    • Commenting on the appointment, Bharani Setlur, chief business
      officer, Babajob.com, said, “Rishi has the proven ability to take
      strategic decisions, ensure disciplined execution and deliver results. His
      previous role in a large, multi-national corporation and prior experience in
      similar capacities make him an ideal choice for this role. We believe that his
      passion and business acumen will ensure that we continue to deliver innovations
      that will positively impact the lives of many.”
    •  
    • An alumnus of the Indian School of Business, Hyderabad,
      Dogra comes with experience in new-age marketing, consumer engagement, digital
      marketing, sports activation and integrated marketing communications. In his
      previous role as head of digital for PepsiCo (India), he worked on several
      digital and integrated campaigns across brands.
    •  
    • “I’m extremely excited to be joining Babajob. I believe
      we are solving one of the most fundamental problems for India – that of
      unemployment – in a unique way that has no parallel globally. As a marketer, I
      am really looking forward to this very unique challenge of talking to the top
      and bottom of the pyramid simultaneously, and hacking the marketing
      architecture as we know it to make it happen,” Dogra said.

     

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