by Satrajit Sen
by Satrajit Sen
Pepsi has joined hands with Indian blogging community IndiBlogger.in to support its blogging contest â€˜Youngistaan Ka Wow! IndiBlogger of the Monthâ€™ for April 2010. â€˜IndiBlogger of the Monthâ€™ is a monthly contest where the IndiBlogger community chooses a topic, and then nominates and select the winners. This monthâ€™s contest is expected to create an online buzz for Pepsiâ€™s own campaign Youngistaan Ka Wow!
The blogging contest will be rolled out in three phases over the span of a month. â€œThe first phase will be the nomination phase where bloggers can nominate five of their original posts out of which the one post should answer the question, â€˜If you were the game master, what challenge would you like to throw to Ranbir?â€™ Posts answering this question will be eligible for a cash prize of Rs 30,000,â€ according to Anoop Johnson, director, marketing, IndiBlogger.in.
â€œThe second phase will last for one week and will see contestants getting votes from their fellow bloggers and the final phase will decide the winner who will be crowned,â€ Anoop Johnson has told AlooTechie. According to Johnson, about 40 bloggers have already nominated a total of 200 blog posts for the contest since its launch on April 6, 2010.
â€œThe idea is to give interested bloggers a platform to showcase some of their best work. We have already received some very creative content and there is a lot of work being put in by the bloggers. We would like more of these different niches to benefit,â€ Anoop Johnson has added.