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Pepsi India extends its ‘na tameez’ campaign on Twitter; launches Tweet20

Pepsi India has launched a Twitter campaign
called Pepsi Tweet20 for its Twitter followers. Aimed at extending its ‘na
tameez’ campaign for its fans on Twitter, Pepsi’s twitter handle @PepsiIndia
tweets a ball, anyone can follow Pepsi and reply to the tweet with a shot. The
right shots helps one score runs while the wrong shots can get them out. The
top scorer will bag an opportunity to watch the India matches live in T20 World
Cup from Pepsi’s very own dugout right on the field.

Pepsi India has launched a Twitter campaign
called Pepsi Tweet20 for its Twitter followers. Aimed at extending its ‘na
tameez’ campaign for its fans on Twitter, Pepsi’s twitter handle @PepsiIndia
tweets a ball, anyone can follow Pepsi and reply to the tweet with a shot. The
right shots helps one score runs while the wrong shots can get them out. The
top scorer will bag an opportunity to watch the India matches live in T20 World
Cup from Pepsi’s very own dugout right on the field.

According to the company, this contest, like
Pepsi’s on-air campaign starring Ranbir Kapoor, Mahendra Singh Dhoni, Virat
Kohli and Suresh Raina takes forward the Change the Game philosophy and extends
it to the cricket crazy fans across the nation. The contest has been developed
by digital agency DigiVaasi.

Homi Battiwalla, Senior Director, Marketing
(Colas, Juices & Hydration), PepsiCo India, said, “Cricket today has become
entertaining, glamourous and action packed and our latest campaign aims at
celebrating the irreverent and many side of T20 cricket fans. Last year, we
changed the way cricket is played with innovative shots; this year we not only
shift the spotlight to millions of fans across the country, but also changing
the game on Twitter.”

Prabhat Bhatnagar, Chief Creative Officer,
Digivaasi, “This contest reiterates the craze with which India watches the
sport and extends it to its fans on Twitter. While, it’s a complex gaming
engine that lets thousands of fans play simultaneously, the actual user
experience is very simple, which is what makes it addictive and fun.”

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