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People Group’s ad network targets South Asian people living in UK

People Group, which owns matrimony portal Shaadi.com, social networking site Fropper.com and real estate portal Makaan.com, has launched an internet ad network, People Online, that aims to help advertisers and media buyers communicate to the South Asian people living in UK.

People Group, which owns matrimony portal Shaadi.com, social networking site Fropper.com and real estate portal Makaan.com, has launched an internet ad network, People Online, that aims to help advertisers and media buyers communicate to the South Asian people living in UK.

“It’s estimated that this South Asian cohort have a combined wealth of £32 billion,” Geeta Srivastava, country head for People Group in UK, has said. “We are supplying advertisers with a network of website publishers to reach a niche South Asian audience effectively.”

[Source: Ethnic Now; via ContentSutra]
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