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PayU signals extensive brand building plans, ropes in Ex-Ceat Marketing GM as CMO

Online payment
firm PayU has appointed Prabhakar Tiwarias as its CMO. A veteran in the field
of marketing and brand building with renowned brands such as CeatTyres,
Parachute Oil and Danone, Prabhakar brings
in his rich experience and fresh approach to spearhead the PR and Marketing
activities for PayU.

Online payment
firm PayU has appointed Prabhakar Tiwarias as its CMO. A veteran in the field
of marketing and brand building with renowned brands such as CeatTyres,
Parachute Oil and Danone, Prabhakar brings
in his rich experience and fresh approach to spearhead the PR and Marketing
activities for PayU.

An IIM-Bangalore
graduate Prabhakar’s extensive career spans 13 years in this field. He started
his career at Marico Ltd with a classical FMCG setup, holding different
positions of responsibility in marketing and sales functions during his five
year tenure. He has also been associated with Avon Beauty Products as the
Category Marketing Head and was instrumental in the blockbuster launch of
Danone as Head Marketing for their India setup. Prabhakar’s last assignment was
with Ceat Limited as GM Marketing, where he was in-charge of product, channel
and brand teams.

Speaking on his
appointment, Prabhakar said,
“Marketing and brand-building have been a combined passion for me throughout my
career.Their intrinsic significance in the growth of any organisation cannot be
stressed enough. As the leading as well as the fastest growing online payment
company in India, PayU India offers an unparalleled chance to utilize my
professional expertise to help the organisation further establish their market
presence and elevate PayU India’s brand value to the next level.”

Spokesperson, PayU India, said,
“Prabhakar comes with a proven track record and excellent credentials in the
field of marketing. By welcoming him aboard the PayU India team as CMO, we hope
to realise our brand potential by utilising his unparalleled experience in
creating innovative marketing strategies.”

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