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PayU India rebrands PayU Enterprise as PayUbiz, introduces new logo of PayUmoney

PayU India has rebranded both its products PayU Enterprise
and PayUmoney to establish them as clear independent businesses. As per the recent rebranding initiative,
PayU Enterprise will now be called PayUbiz with a blue color logo, while the logo of PayUmoney switches
colors from blue to green. The
revamped name and logo of the company showcases a fresh look and gives it a

PayU India has rebranded both its products PayU Enterprise
and PayUmoney to establish them as clear independent businesses. As per the recent rebranding initiative,
PayU Enterprise will now be called PayUbiz with a blue color logo, while the logo of PayUmoney switches
colors from blue to green. The
revamped name and logo of the company showcases a fresh look and gives it a
solid identity distinguishable from its counterparts.

PayU Enterprise,
now PayUbiz, claims to be
the leading payment gateway solution provider used by more than 70 of the top
100 e-commerce
companies. PayUbiz is
used by large enterprises such as Snapdeal, Jabong, Bookmyshow, Ola, Cleartrip,
Redbus, GoIbibo, Zomato,
among others.

On the other hand, PayUmoney is the consumer business of PayU India
and has a wallet solution for consumers and payment acceptance solution for SMB
businesses, which
is now changed into a green color logo. PayUmoney has two propositions. It is a
wallet solution for customers and is accepted at over 65,000 merchants including
the likes of Bookmyshow,
Jabong, Goibibo, Dominos etc.

Nitin Gupta, Co-founder & CEO, PayU India said, “There
were couple of reasons behind this rebranding. PayUmoney as a consumer brand
needed a fresher, contemporary logo which was distinct from other payment marks
in the industry. And therefore we went with the green color which represents
safety, trust, it means “go” and is the default color of money. On the other
hand, our enterprise business is a different and stand-alone business. We don’t
want users and merchants to mix it with our consumer brand. We wanted it to
have its own unique identity while leveraging the master brand PayU. Therefore,
we chose the word PayUbiz or PayU for businesses which has a distinct blue color
logo. For PayUbiz, one of its customers is PayUmoney.”Besides the rebranding
exercise we’re gearing up for a big branding campaign and planto spend $10
million in next few weeks. The objective of this massive campaign is to drive
brand awareness about PayUmoney and educate the consumers about its key
benefits.”

 

 

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