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Paytm to shell out a whopping Rs 2.42 Cr for every international match hosted by BCCI

M-commerce Paytm has
secured the title rights from Board of Control for Cricket in India (BCCI) for
all international and domestic cricket matches in India over the next 4 years.
The deal, which runs till 2019, appoints Paytm as the title sponsor for every
bilateral home series (a total of 84 matches) hosted by BCCI. The agreement
will take effect from the home series against South Africa starting in
September this year. It also includes all BCCI domestic matches in India.

M-commerce Paytm has
secured the title rights from Board of Control for Cricket in India (BCCI) for
all international and domestic cricket matches in India over the next 4 years.
The deal, which runs till 2019, appoints Paytm as the title sponsor for every
bilateral home series (a total of 84 matches) hosted by BCCI. The agreement
will take effect from the home series against South Africa starting in
September this year. It also includes all BCCI domestic matches in India.

Speaking on
securing the title rights for BCCI, Vijay Shekhar Sharma, Founder and CEO of  Paytm, said,
“We are delighted at becoming the Title Sponsors for all
BCCI India cricket series for the next 4 years. We firmly
believe the partnership with cricket in India will help establish us even
further as the dominant mobile commerce company in the country. As a growing
brand which has big plans for a billion strong Indians, there is no platform
better than cricket in India.” 

Honorary Secretary of the BCCI, Anurag Thakur said,“​We are
elated to have Paytm as our homes series title sponsors. They are one of the
new generation companies and we are delighted to partner with them. Having
them for next four years gives the stability and continuity to Indian cricket. With nearly 84 matches
scheduled over the next 4 years with all major countries playing in India we
are hopeful that Paytm will be able to build a strong and strategic association
with Cricket.”

With its mobile
first strategy, Paytm does more than 80 million orders of various
digital and physical goods every month. Launched in
2014, Paytm wallet is India’s dominant mobile payment service
platform. Consumer brand of India’s leading mobile internet company One97
Communications, Paytm is head-quartered in Delhi NCR. The company’s
investors include Ant Financials (AliPay), SAIF Partners, Sapphire Venture and
Silicon Valley Bank.

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