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Paytm planning to sell movie, entertainment tickets

  • Digital
    payment firm Paytm is planning to expand into selling movie and entertainment
    tickets, taking on Bookmyshow.com, which has widened its reach to all big
    multiplexes in the country and enjoys a near monopoly in this space.
  •  
    • Digital
      payment firm Paytm is planning to expand into selling movie and entertainment
      tickets, taking on Bookmyshow.com, which has widened its reach to all big
      multiplexes in the country and enjoys a near monopoly in this space.
    •  

    •  
    • Paytm founder
      and chairman Vijay Shekhar Sharma told the
      Economic
      Times
      that the idea is to create a marketplace for entertainment tickets
      with deals and offers for customers.
    •  
    • “All
      the cinema chains can become sellers on the platform and can experiment with
      various pricing options and deals,” he said. For instance, a multiplex can
      choose to bundle free popcorn or valet parking with a movie ticket for a
      weekday afternoon show or offer discounted tickets for a screening in a theatre
      at a remote location.
    •  

    •  
    •  
    • “So much
      is possible in terms of choice and offers for customers when cinemas become
      sellers themselves instead of a situation currently where they are just sharing
      their inventory with a third party,” said Sharma.
    •  
    • According to
      him, there should be no conflict with Bookmyshow as it can also become a seller
      on the platform.  
    •  
    • The
      web-based beta version of the marketplace will be launched later this week and
      mobile apps will follow soon.
    •  
    • Paytm said
      online movie ticketing is a Rs 3,000-crore annual business. The largest
      multiplex chain in the country is PVR, which has a 30% market share with more
      than 4.4 crore bookings a year.  The
      company is targeting PVR’s network of 370 screens in 75 multiplexes across 33
      cities, while Adlabs-owned Imagica and Aquamagica in Mumbai are already on the
      platform.

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