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Paytm partners with InMobi to launch an app store

M-commerce
platform Paytm has launched a new category on its marketplace
called Games and Apps in partnership with the mobile ad network InMobi. The
category carries curated apps of high entertainment or utility value which are
all free to download and install like Uber, Truecaller, CarWale, Ola Cabs,
Cleartrip, Twitter, MakeMyTrip, Voonik among many others . Going forward, video
and gaming content apps would also feature on this store.

M-commerce
platform Paytm has launched a new category on its marketplace
called Games and Apps in partnership with the mobile ad network InMobi. The
category carries curated apps of high entertainment or utility value which are
all free to download and install like Uber, Truecaller, CarWale, Ola Cabs,
Cleartrip, Twitter, MakeMyTrip, Voonik among many others . Going forward, video
and gaming content apps would also feature on this store.

Dushyant Saraswat, Vice
President – Paytm, commented, “We have started in the journey of creating a great
digital content store offering. We will provide our consumers highly curated
digital apps and games and also entertainment options right within the section.
We will be able to offer some incredible opportunities to our brand partners to
engage with what is India’s leading digital consumer base.”

Paytm has been successful in crossing 100 million
users in the country clocking a whopping 90 million transactions per month.
Payment through Paytm wallet is accepted by over 80,000 merchants in India,
which proves the fact that the applications listed on its newly launched store
will be able to leverage the large user engagement on its app.

The app store is available on both iOS and Android app
of Paytm.

Launched in 2014, Paytm wallet is India’s
dominant mobile payment service platform. Consumer brand of India’s leading
mobile internet company One97 Communications, Paytm is head-quartered
in Delhi NCR. The company’s investors include Ant Financials (AliPay), SAIF
Partners, Sapphire Venture and Silicon Valley Bank.

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