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Paytm forays into travel category; launches bus ticket marketplace

M-commerce platform Paytm recently announced
the launch of its bus ticket marketplace. 
It has tied up with four travel aggregators to get almost all bus routes
on its system, and has achieved 100% growth since launch.

M-commerce platform Paytm recently announced
the launch of its bus ticket marketplace. 
It has tied up with four travel aggregators to get almost all bus routes
on its system, and has achieved 100% growth since launch.

The inception of the marketplace is a part of Paytm’s
overall strategy to enter new categories including travel to grow its gross
merchandise value to $3-4 billion by the end of 2015.

Speaking on the launch, Vijay Shekhar Sharma, Founder,
Paytm said, “The online travel category in India was estimated to be worth over
$8 billion in 2014. We want to tap into this potential to give an enhanced
experience to our users while booking their bus tickets. Going forward, we also
plan to start signing up hotels and travel agents on the platform.”

Paymt is building a digital commerce business of new
categories to achieve significant scale by entering newer categories to grow
its gross merchandise value run rate, or the total amount of goods sold on the
platform, to $3-4 billion by the end of 2015.

In a quick span of time, it has achieved significant
scale in the bus ticketing marketplace making Paytm one of the largest players
in this category.

Once the marketplace expands to encompass hotels and travel
agents, the service providers will be able to put up their inventory using a
do-it-yourself platform provided by Paytm. Consumers will be able to avail
these services very conveniently through the Paytm app. 

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