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PayMate founder Ajay Adiseshann invests in mobile ad network Vserv

Ajay Adiseshann, founder and managing director of mobile
payment company PayMate, has done an angel investment into Mumbai-based Vserv
Digital Services. Adiseshann has been funding the company’s capital
requirements since December, 2009, thus providing a strong backing for the
founders, Dippak Khurana and Ashay Padwal.

Ajay Adiseshann, founder and managing director of mobile
payment company PayMate, has done an angel investment into Mumbai-based Vserv
Digital Services. Adiseshann has been funding the company’s capital
requirements since December, 2009, thus providing a strong backing for the
founders, Dippak Khurana and Ashay Padwal.

Vserv Digital provides mobile advertising services and helps
advertise cell phone apps, mobile phone features and various types of promotion
on mobile web. The company leverages an ecosystem that supports full-screen ad
displays across 3500-plus apps, predominantly on J2ME and Android platforms.
The firm has already worked with more than 50 noted brands.

Ajay Adiseshann said “Vserv has grown exponentially
over the last 18 months in India and is now entering APAC markets.  Dippak and Ashay, the founders of Vserv have
had tremendous exposure in the digital space, prior to setting up Vserv, with
an excellent execution track record. Vserv’s unique technology gives it a clear
edge”

“With the global consumption of apps growing unabated,
In-app advertising is now a viable revenue stream for app developers. India is
one of the fastest growing places for app as well as Mobile Internet
consumption. Therefore, mobile advertising is gradually growing in acceptance
both among advertisers and the mobile Applications (Apps) Developers” added Adiseshann.

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