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Parle ropes in Digital Law & Kenneth as its digital marketing agency

Parle Products has appointed Digital Law & Kenneth as its digital marketing agency. With this move, Parle is planning to beef up the online presence of its various brands including Parle G, Monaco, Hide & Seek, Parle Marie, Melody, Monaco Smart Chips, Digestive Marie and Krackjack. According to Parle, the company will use all kinds of digital marketing formats to boost the visibility of its brands.

Parle Products has appointed Digital Law & Kenneth as its digital marketing agency. With this move, Parle is planning to beef up the online presence of its various brands including Parle G, Monaco, Hide & Seek, Parle Marie, Melody, Monaco Smart Chips, Digestive Marie and Krackjack. According to Parle, the company will use all kinds of digital marketing formats to boost the visibility of its brands.

Pravin Kulkarnii, general manager, marketing, Parle Products, has said, “The digital market is growing rapidly in India and the awareness level is quite high especially in metros, mini metros and tier I cities. It is the medium youth are engaged intensively and kids also got into this media increasingly. So, we would like to make most of it.”

“Parle wants to leverage all its brands in the digital space across various mediums such as gaming, mobile, social media,” Anil K Nair, managing partner, Digital Law & Kenneth, has said. “Using some of the star brands in the Parle products portfolio, we will be engaging with teenagers, working women, young Indians, and school going children, among others.” [Source: Business Standard]

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