FMCG player Parle Products, in association with Bollywood Hungama, has launched Bollywood Ka Baap, a daily celebrity video quiz where celebrities ask questions related to their film career. According to Bollywood Hungama, in a short span of three weeks the property has already received over 2 lakh game plays, across BollywoodHungama.com, Facebook and DailyMotion.com.
Siddhartha Roy, COO, Hungama Digital Media, has said, â€œWith Bollywood Ka Baap, we are not only giving users a chance to test their B-town awareness, but also taking the quiz on platforms that the audience frequents — social networks and the mobile platform. The questions in the quiz are determined by celebrities themselves and the video format makes for great visual interactivity.â€
Pravin Kulkarni, general manager, marketing, Parle, has said, â€œThe digital platform is continuously providing us with opportunities to associate with unique and innovative concepts that are exciting for Bollywood fans. The youth of today enjoys new concepts that break the monotony of their regular digital world. It will give us an opportunity to reach out to this highly connected youth of today using this entertaining and innovative platform.â€