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Paisa.com founders’ new venture Helpshift raises $3.2 mn from True Ventures & NVP

San Francisco-based Helpshift has closed
seed financing round of $3.2M led by True Ventures and Nexus Venture Partners. Helpshift
is mobile customer relationship solution offered as a SaaS
(Software-as-a-Service) and is hosted in the cloud. The product is founded by Abinash
Tripathy and Baishampayan “BG” Ghose who earlier founded online

San Francisco-based Helpshift has closed
seed financing round of $3.2M led by True Ventures and Nexus Venture Partners. Helpshift
is mobile customer relationship solution offered as a SaaS
(Software-as-a-Service) and is hosted in the cloud. The product is founded by Abinash
Tripathy and Baishampayan “BG” Ghose who earlier founded online
financial market tracker Paisa.com, which was shut down in November 2011. The company Infinitely Beta (parent firm of Paisa.com) also seems to be shut down and the site now redirects to Helpshift Inc.

The company currently provides support for
Apple devices (iOS) and HTML5 and is committed to being cross platform. Helpshift
provides a native SDK that integrates with mobile applications to provide a
seamless “in-app” customer support experience. 
The support screens can be customized to match the apps visual
style.  Unlike traditional web-based
solutions shoehorned into mobile applications, Helpshift is designed to be
instantly searchable and available even when a device is not connected to any
network (offline).

The solution includes a familiar, in-app
mobile messaging experience for users to communicate via short messages about
problems they are facing.  Detailed,
device-specific diagnostics and screenshots can be sent in line with these
messages, which enables a customer service representative to quickly and
intelligently address customer issues from the Helpshift dashboard in
real-time.

“True Ventures invests in promising
founders who are building for the markets of the future. The proliferation of
mobile apps has changed how companies interact with their customers, and
customer service must evolve beyond the traditional model. With its in-app
customer support solution, Helpshift is creating an entirely new customer
service model for today’s mobile ecosystem,” said Phil Black, founding partner
at True Ventures.

“Our early customers indicated that more
than 80 percent of inbound customer enquiries were for common issues that
already had solutions published in Frequently Asked Questions (FAQ’s).  Currently FAQ’s are not searchable, and given
the smaller mobile form factor, mobile users opt to submit a ticket instead of
browsing through pages of content on their device,” said Abinash Tripathy, co-founder
and CEO, Helpshift.

“At Nexus Ventures we look to back exceptional
entrepreneurs building category leading companies. Abinash and team at
Helpshift are doing just that, by offering a data-driven platform for customer
service uniquely tailored to the native mobile experience.” said Jishnu
Bhattacharjee, Managing Director, Nexus Venture Partners.

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