Top News

Ozone to exclusively sell Times Internet’s WAP, Android & Blackberry inventory for IPL 5

Digital advertising network Ozone Media has inked a deal
with Times Internet Limited as their exclusive sales partners for IPL 2012 WAP,
Android and Blackberry Applications. Times Internet Limited has the Indian
Premier League’s global internet, mobile and radio rights. As per this deal, on
WAP, Android and Blackberry, Ozone has the exclusive advertising rights.

Digital advertising network Ozone Media has inked a deal
with Times Internet Limited as their exclusive sales partners for IPL 2012 WAP,
Android and Blackberry Applications. Times Internet Limited has the Indian
Premier League’s global internet, mobile and radio rights. As per this deal, on
WAP, Android and Blackberry, Ozone has the exclusive advertising rights.

With this initiative, Ozone Media claims to have forayed
into mobile advertising, providing 360 Degree solutions to brands in the mobile
space including development of content (App development, Creating Mobile
Destinations for Brands) and support with the mobile ad-network  on performance driven campaigns (CPM, Rich
Media ,CPC, CPD).

 “Mobile advertising is
expected to grow seven fold in the next five years. It is a lucrative
opportunity and a natural progression for us. We endeavor to repeat the success
of our display ad network in the mobile space as well and be the number one
choice for advertisers. With an inventory pool of 40 million unique audience
spread across premium publishers and our stellar relationships with publishers,
this channel will be our next inflection point,” said Kiran Gopinath, CEO and
Founder, Ozone Media.

“We are excited to partner with Ozone Media for our
exclusive IPL 5 mobile channel inventory with a projected audience of 4 million
unique audiences totaling to 80 million impressions. We needed a robust partner
to channel our Mobile inventory sales. Our satisfactory association with Ozone
Media on their display ad network has made them our first choice for our mobile
ad inventory” – Upen Roop Rai, Director, Times Internet Limited

“The challenge is to develop the market and set
a growth momentum. While there is increasing demand, the advertising fraternity
requires hand-holding for best utilization of the mobile medium,” said Sanjay
Vasudeva, SVP Sales, Ozone Media.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close