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Ozone Media to help monetise About.com’s India traffic through its women channel, Eva

Bangalore-based ad network Ozone Media Solutions has launched a women channel, called Eva that aims to help brands in FMCG, Healthcare and Technology segments to reach out to Indian women online. The channel claims to reach about three million Indian women per month through its partner websites like IndusLadies.com, IndiaParenting.com, SanjeevKapoor.com and EvesIndia.com.

Bangalore-based ad network Ozone Media Solutions has launched a women channel, called Eva that aims to help brands in FMCG, Healthcare and Technology segments to reach out to Indian women online. The channel claims to reach about three million Indian women per month through its partner websites like IndusLadies.com, IndiaParenting.com, SanjeevKapoor.com and EvesIndia.com.

About.com, which is a part of The New York Times Company, has also signed an advertising deal with Ozone Media. Under the deal, Ozone Media’s Eva channel will exclusively sell ad space on About.com’s women-focused content pages accessed from India. According to About.com, its women channel generates millions of page views per month, and receives a significant traffic from India.

“About one-fourth of internet surfers comprise of urban women which makes a very powerful and untapped segment for any marketer. With about 80 per cent of the purchase decisions made by women, we hope that marketers can capitalize on the advantage of ‘Eva’ and maximize their reach to garner a high return on their online marketing spends,” Kiran Gopinath, founder and CEO, Ozone Media, has said.

Founded in 2006, Ozone Media claims to have effective relationships with more than 1000 national and international online publishers and over 200 brands including Dove, Lux, Vaseline, HSBC, ICICI, Yahoo, Dell, Cleartrip, In.com, Britannia, Huggies, Virgin Mobile, SimplyMarry.com, Yatra and Citibank. Ozone Media received funding from IDG Ventures in April 2008.

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