Bangalore-based online ad network Ozone Media has set up an office in New Jersey that will expand and oversee the companyâ€™s operations in the US, North America and UK region. Ozone Media has also appointed Ajay Bansiwal as senior vice president to spearhead the markets. Prior to joining Ozone Media, Bansiwal was SVP at Reliance MediaWorks where he was responsible for Big Cinemasâ€™ advertising revenues in North America.
Kiran Gopinath, founder and CEO, Ozone Media, has said, â€œ2011 augurs well for advertisers. It is an opportune moment to expand our reach geographically and build greater depth in technology. Ozone Mediaâ€™s strength with Indian (South Asian) publishers provides a readily scalable platform to reach out to the NRI segment, HNIs et al. We welcome Ajay on board to grow and expand the market for Ozone Media in these territories.â€
â€œThere is a huge opportunity to cater to the Indian Diaspora in US, Canada and UK. The Indian community is one of the most affluent and increasingly influential demographic in these geographies. Marketers have recognized this fact and their appetite for reaching out this demographic is increasing exponentially. I am excited to be part of a smart, young and dynamic company and look forward to my role in Ozone Media,â€ Ajay Bansiwal, has added.
According to Ozone Media Performance Users Study, the NRI category has very high interest in finance, telecom and matrimony categories. Post the slump in 2009, these categories have shown a ten-fold increase in response to online ads in January and February 2010. Indian advertisers have long known finance and matrimony sectors to have a significant interest with the NRI population and there is enormous potential to tap other sectors and grow revenue considerably from local overseas advertisers who are now looking at talking to this demographic.
Ozone Media has further said that advertisers in the US are increasingly spending on online advertising. eMarketer, which forms its forecast by performing a meta-analysis of research estimates and methodologies from dozens of firms that track ad spending, projects a 10.5 per cent increase in US online ad in 2011, followed by double-digit growth every year through 2014 when spending will reach $40.5 billion.