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OYO launches women-exclusive OYO WE rooms

  • Budget-friendly hotel room marketplace OYO Rooms has launched OYO WE, a
    new brand dedicated to the needs of women travellers in India. OYO justified
    the move, saying that women make up as much for as 40% of its customers, and
    the number is expected to further increase in future.
    • Budget-friendly hotel room marketplace OYO Rooms has launched OYO WE, a
      new brand dedicated to the needs of women travellers in India. OYO justified
      the move, saying that women make up as much for as 40% of its customers, and
      the number is expected to further increase in future.
    •  
    • Image result for oyo rooms logo
    •  
    • OYO WE rooms would have all-women staff and women-friendly facilities,
      such as automated door locks, hair dryer, iron and full length mirror in rooms,
      library with women magazines, doctor and beauty services on call and cab
      services.
    •  
    • These designs and features would be incorporated into 15 new properties
      which the start-up is planning to bring under the brand in 10 cities by the end
      of this year. The owners of these properties would invest about 1.5-2 lakhs to
      incorporate these features, and give them an OYO WE brand look.
    •  
    • OYO has hired former Amazon executive Deepika Gupta as head of We
      hotels.
    •  
    • “We are also looking at converting existing properties into OYO WE
      brand, apart from signing new properties. These properties will undergo
      transformation in terms of design and features,” said Kavikrut, head of
      expansions at OYO Rooms.
    •  
    • In August, the company raised $100 million in a funding round led by
      SoftBank group with participation from existing investors Greenoaks Capital,
      Sequoia Capital and Lightspeed India.
      In March, it secured $20 million in a funding round led by Greenoaks and other
      existing investors.
    •  
    • OYO has said it will use the latest rounds of funding to implement new
      customer experience initiatives, build technology products, and extend its
      network.

     

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