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Oxigen Wallet enters into a strategic alliance with Payback

Oxigen Wallet associates with Payback, bringing a unique value merging loyalty and usage for
the benefit of their users. The partnership with Payback, allows Oxigen wallet customers to earn* and redeem Payback
points on Oxigen Wallet. The most powerful feature of this partnership is
that customers who have earned Payback points on any other platform can
redeem them as cash into the wallet and use it for Oxigen’s service offerings, utility
payments and online shopping.

Oxigen Wallet associates with Payback, bringing a unique value merging loyalty and usage for
the benefit of their users. The partnership with Payback, allows Oxigen wallet customers to earn* and redeem Payback
points on Oxigen Wallet. The most powerful feature of this partnership is
that customers who have earned Payback points on any other platform can
redeem them as cash into the wallet and use it for Oxigen’s service offerings, utility
payments and online shopping.

Commenting on the association, Ankur
Saxena, CEO of Oxigen Wallet said, “Our partnership
with Payback builds up inertia to load money into the wallet for transaction.
Redeeming Payback points and converting them into cash automatically eases that
process and enhances customer value. As a wallet player, we are cautious about
discounts and cash backs as it erodes our bottom line. In order to be a long
term & stable player we want to focus on strategic tie ups
that drive customer value and rewards in a manner that meets business
objectives and the Payback partnership is one such example,” he added.

Additionally, Rahul Rana, CEO & MD,
Payback (Loyalty Solutions and Research Private Limited) commented, “Our partners are mostly the forerunners of their sectors and
we are proud to be associated with Oxigen
Wallet. We are looking forward to a longstanding partnership as our focus
coincides with each other, i.e. to maximize
customer benefit.”

Payback is India’s largest loyalty
program. It presents many advantages over traditional, stand-alone customer
loyalty schemes restricted to one brand or company only. The power of Payback
stems from pooling loyalty benefits from many attractive partners: Using one
single card, members earn loyalty points when they shop at a wide range of
different merchants and brands – offline and online. This feature is currently enabled on Android and will be out on iOS in a month.

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