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Orkut lets users share updates, photos, videos with specific group of friends

Google-owned social networking site Orkut has introduced a new feature that would allow users to define and organize their groups of friends while sharing photos, videos and scraps. For instance, the new feature can help users to make their Christmas photos visible just for family (and not co-workers); invite college friends to a happy hour (and not friends from work); and share their favourite music videos with just those friends with similar tastes in music (instead of everyone on their profile).

Google-owned social networking site Orkut has introduced a new feature that would allow users to define and organize their groups of friends while sharing photos, videos and scraps. For instance, the new feature can help users to make their Christmas photos visible just for family (and not co-workers); invite college friends to a happy hour (and not friends from work); and share their favourite music videos with just those friends with similar tastes in music (instead of everyone on their profile).

According to Google, the algorithms behind Orkut’s updated platform suggest groups from each user’s existing contacts, based on that user’s interactions and connections. Users can freely accept, reject or edit group suggestions as desired. In addition, Orkut users can now create their own groups according to interests they define, making it possible to communicate in a manner that is as private and personalized or extensive and broad as the user desires.

“We have created this new functionality to give Orkut users more privacy and control over how they share content. They will now know with certainty whom they have authorized to see and interact with their information online,” Victor Ribeiro, product director, Google, has said. “Innovating to match the ways users interact online, while maintaining strong privacy controls has always been a priority for us and will continue to drive every stage of Orkut’s evolution.”

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