Top News

OnMobile partners with mobile operator to launch Ad Ring Back Tones

Mobile VAS (value added services) company OnMobile has partnered with a GSM operator in Mumbai to launch Ad Ring Back Tones. When a user subscribes to Ad RBT, callers to that user will be presented with audio ads, which are personalized to the caller’s profile.

Mobile VAS (value added services) company OnMobile has partnered with a GSM operator in Mumbai to launch Ad Ring Back Tones. When a user subscribes to Ad RBT, callers to that user will be presented with audio ads, which are personalized to the caller’s profile.

The OnMobile adRBT platform also offers a call-to-action feature that allows interested users to respond to the advertisement instantly with the click of a single key. Users who have subscribed to Ad RBT will receive special discounts and offers from their mobile operator to participate in this programme, according to OnMobile.

Arvind Rao, CEO and co-founder, OnMobile, has said, “Ad RBT is a disruptive evolution in mobile advertising and marketing which so far has been limited to SMS text or small WAP banners. Marketers now have the ability to create rich, interactive, audio ads which are played straight into an individual’s ear for high impact and recall value.”

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close