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OnMobile may launch general search service on mobile phones

Telecom value added services (VAS) provider OnMobile is considering to expand its existing voice-based music search, called MSearch, and add general search to it. Presently, OnMobile handles about 1.5 million searches a day on MSearch, which is available to Vodafone subscribers.

Telecom value added services (VAS) provider OnMobile is considering to expand its existing voice-based music search, called MSearch, and add general search to it. Presently, OnMobile handles about 1.5 million searches a day on MSearch, which is available to Vodafone subscribers.

OnMobile is also eyeing bigger play in advertisement ring back tone (AdRBT) services where it sees great growth potential. “The potential of the AdRBT service is tremendous, as it can help merchants place local and targeted ads,” Arvind Rao, co-founder and chief executive officer, OnMobile, has said. [Source: DNA]

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