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Only 18% of people visiting technology websites work in IT industry: Study

A study carried out by the ad network company Komli Media reveals that more than 80 per cent of its audience across Travel, Technology, Social Networking and Business/Finance channels are male and at least 60 per cent of them are in the 15-30 age-group. The findings indicate the skew of the Indian internet audience towards the young male, Komli has said.

A study carried out by the ad network company Komli Media reveals that more than 80 per cent of its audience across Travel, Technology, Social Networking and Business/Finance channels are male and at least 60 per cent of them are in the 15-30 age-group. The findings indicate the skew of the Indian internet audience towards the young male, Komli has said.

In the technology vertical, it was found that only 18 per cent of the respondents work in the IT industry, illustrating that technology content is not for techies alone. A significant portion of the respondents (31%) in this category are students.

The study also reveals that 22 per cent of the respondents visiting the social networking sites are employed in the IT industry. According to Komli Media, this would suggest that advertisers looking to target IT professionals should look at social networking sites very closely.

Almost half of the respondents in the business and finance category are graduates, indicating a higher level of educational attainment than in the travel, technology and social networking channels. Interestingly, about 33 per cent of the respondents visiting the travel websites identified themselves as professionals.

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