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Online travel industry comes together for the ‘Great Indian Travel Festival’

In an effort to
boost the online holiday bookings in India, the Indian travel industry has
joined hands to host the ‘Great Indian Travel festival’ to be held from 18th to
26th April 2015.

In an effort to
boost the online holiday bookings in India, the Indian travel industry has
joined hands to host the ‘Great Indian Travel festival’ to be held from 18th to
26th April 2015.

Aptly timed at
the beginning of Indian holiday season, the online festival will see
participation from leading players from the travel Industry like Cleartrip,
MakeMyTrip, Goibibo, Yatra and Via and Airlines such as Jet Airways, Indigo,
British Airways and SpiceJet, and innovative start ups like Oyo Rooms and
Google India.

Hosted and
marketed by IPG Mediabrands, the travel festival would offer users great deals
and discounts on travel and stay packages to more than 50+ holiday destinations
both within and outside India.

Speaking on the
festival, Mr. Ashish Kashyap, CEO, Ibibo Group which owns leading travel
properties like Goibibo.com & redBus.in said, “We are pleased to be
associated with GITF and through our leading online travel platforms, Goibibo
and redBus, we look forward to provide our valued customers some great offers
and exciting travel deals during this peak summer season. While Goibibo will be
running exciting offers on all categories, redBus will be announcing launch of
new products, including cricket package tours in association with Royal
Challengers Bangalore. I am sure this festival will help to expand the online
ecosystem and will spur people to look and book online & experience the
ease and convenience of online channels.”

Speaking about
the potential of GITF.in, IPG Mediabrands’ CEO, Shashi Sinha said, “We are
delighted bring India’s first travel mega-sale extravaganza, our partners are
excited about the potential of an initiative like GITF.in. And we are confident
that Indian consumers will find great value and deals to enjoy their summer
holidays. We expect to reach over 3 million users over the course of the nine
days festival and make it a big success.”

According to the
IAMAI 2014 Digital Commerce report, online travel is $8.2B and it is 61.4% of
the total online commerce in India. The industry has been growing at around 20%
year on year and an initiative of this kind can boost online holiday sector
growth.C

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