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Online marketplace Flipkart plans to introduce ‘Image Search’ feature to its mobile app

E-commerce firm Flipkart has plans to
introduce a new ‘Image search’ feature on its mobile app. The feature is aimed
at its fashion shoppers and will let them search for a product based on an
image they might have seen.

E-commerce firm Flipkart has plans to
introduce a new ‘Image search’ feature on its mobile app. The feature is aimed
at its fashion shoppers and will let them search for a product based on an
image they might have seen.

The new feature will be courtesy of
Singaporean startup Visenze, the
two companies announced recently. Visenze’s technology allows users to upload
an image of a product they are looking for and receive what the algorithm
believes are relevant findings.

According to a India Express report, the
feature is currently in beta stage and Flipkart will roll it out to its mobile
app. Users can click a picture or use a photo on their phones to find fashion
products of same color, pattern or style on Flipkart, the company said in the
report.

In addition, users can browse a range of
similar products by tapping directly on the product they like on Flipkart.

“Discovering a fashion product online
varies from user to user and is more complex as compared to other categories. A
lot of fashion purchase decisions are influenced by similar products seen by
users. The image search feature provides a way to find similar products on
Flipkart as well as reduces the search/ browsing time, making the overall
product discovery and shopping experience simple.” Flipkart’s Chief Product
Officer Punit Soni, told the India Express.

Flipkart says that 75 per cent users access
the site through their smartphones and that the mobile app dominates the total
visits on the platform. Flipkart’s mobile first strategy is nothing new.
Myntra, the fashion portal, owned by Flipkart went mobile only in May with the
desktop version of the site getting shut down in a bold move.

 

 

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