The pilot service
will be tested in Bengaluru before being offered in other cities, marking the
entry of the Seattle-based company into wholesale e-commerce, an online business
segment where foreign direct investment is permitted in India.
According to the
company, the website allows businesses to purchase their frequently needed
business supplies and products for retail in bulk quantities at wholesale
The registration is
currently open for businesses in Bengaluru including small office and home
offices, kirana stores, drugstores, hospitals, hotels, and restaurants.
Businesses in Bengaluru can register for free and place an order as low as Rs.
Amazonbusiness.in, businesses now have an opportunity to unblock their working
capital as they no longer need to face issues like inconsistent stock availability
and long vendor lead times. They can order any day of the week and get 1 to 2
day delivery from Amazon’s reliable delivery service. They also get competitive
and transparent prices and invoices with their VAT and CST identification
numbers,” the company was quoted in a statement as saying.
Amazon’s new business
division will be led by Kaveesh Chawla. He will report directly to Amit Agarwal,
Country Head at Amazon India.
In its initial phase,
Amazonbusiness.in carries thousands of branded products across categories like
office products and stationery, cleaning and housekeeping supplies, Bed and
Bath, Kitchen & Dining, Health & Personal Care and Food &
Beverages. Amazon Business will continue to review selection and add more
products that are relevant to its members over time.
The Indian website
will mostly be modeled on AmazonSupply, the website focused on business
consumers in the US that was launched in 2012.