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Online baby products marketplace ThePipal.com targets Rs 60 Lakh revenues in fiscal 2012

Chandigarh-based ThePipal.com is
an online marketplace for exclusive baby and kids products. Launched in June
2010, the website currently has over 1500 registered customers. ThePipal.com is
averaging around 150 to 175 transactions monthly at an average ticket size of Rs
1,000 to Rs 1,200. The website is targeting to cross Rs 60 Lakh revenues this
fiscal.

Chandigarh-based ThePipal.com is
an online marketplace for exclusive baby and kids products. Launched in June
2010, the website currently has over 1500 registered customers. ThePipal.com is
averaging around 150 to 175 transactions monthly at an average ticket size of Rs
1,000 to Rs 1,200. The website is targeting to cross Rs 60 Lakh revenues this
fiscal.

Founded by Abha Mahajan and Anuj
Mahajan, the company also operates Little Pipal, a designer kids boutique that offers
customizable kids products such as body cushions, curtains, bedding sets,
quilts, crib bedding, bath ponchos and towels. “When our son was born, we
wanted customised, quality and development appropriate kids bedding. Unable to
find anything suitable we created our own personalised crib bedding and customized
nursery décor. The passion to achieve the right affordable look without
compromising quality led to several commissions. Word of mouth generated demand
for our customized nursery decor. Driven by the success and demand of the
personalized products, we founded ThePipal – a marketplace for exclusive baby
and kids products,” Anuj Mahajan has told AlooTechie.

ThePipal.com has recently added online stores
for names like Bibzy by AA Living, Mumbai and Peek-A-Boo Patterns from Chennai
and selected Little Pipal product lines are also available at the these stores.
The company is planning expansion in manufacturing capacity and also expand the
tech team. The company will increase number of retail stores to 10 and setup a
vendor acquisition team to increase the product offering in our marketplace. “We
want to introduce more niche products to our customers from vendors who are
operating on a small regional level currently and do not have the resources or
expertise to sell online,” Anuj Mahajan added.

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